FRAMEWORKS & SYSTEMS
Form Follows Foresight
Design principle connecting future conditions with the forms, experiences, and communication structures needed under changing perception, media, culture, and behavior.
The Choreography of Perception
Framework for shaping how attention, meaning, emotion, sensory intensity, and interpretation unfold across time, movement, space, and media.
Perceptual Strategy
Strategic approach to designing perception itself: what is noticed, how it is interpreted, how much load it creates, and what remains memorable.
Perceptual Signature Branding
Brand framework based on perceptual, behavioral, and cultural variables shaping how identities are sensed, interpreted, and remembered.
Sensory Composition
Arrangement of sensory elements such as sound, scent, light, material, motion, rhythm, and atmosphere into structured experiential sequences.
Sensory Storytelling
Communication of meaning through sensory progression, atmosphere, rhythm, and perceptual sequence.
The Sensory Code
Authored perceptual infrastructure for encoding sensory qualities across modalities through structured descriptors, coordinates, sensory mapping, crossmodal translation, and calibration logic.
OLPX. The Scent Code
Perceptual encoding and notation system for scent, designed as a standardized olfactory layer for identifying, sequencing, storing, translating, and transmitting scent information across media, devices, environments, and digital systems.
Sensory Futures
Framework area examining how sensory experience, perception, media, AI, spatial computing, synthetic environments, and cultural behavior may change under future conditions.
PERCEPTION & COGNITION
Perception
Processing and interpretation of sensory information for orientation, response, and action.
Attention
Selection and prioritization of incoming information.
Cognition
Processes involved in thinking, interpretation, memory, and decision-making.
Salience
Degree to which something attracts notice.
Cognitive Load
Amount of mental effort required.
Memory
Encoding, storage, and retrieval of information and experience.
Anticipation
Expectation of future events or conditions.
Affect
Emotional or physiological response associated with experience.
Emotion
Affective state influencing perception, interpretation, and behavior.
Decision-Making
Evaluation and selection between possible actions or outcomes.
Predictive Processing
Theory proposing that the brain interprets sensory input through prior expectations and ongoing error correction.
Embodied Cognition
View that cognition is shaped by the body, action, and environmental context.
NEUROSCIENCE, PSYCHOLOGY & PERCEPTION SCIENCE
Neuroscience
Scientific study of the nervous system, brain, perception, and behavior.
Cognitive Neuroscience
Study of neural processes underlying thinking, attention, memory, and perception.
Affective Neuroscience
Study of neural systems related to emotion and affect.
Psychophysics
Study of relationships between physical stimuli and perceptual response.
Ecological Psychology
Approach studying perception and action through the relation between organisms and their environments.
Neuroaesthetics
Research field examining responses to art, form, beauty, and aesthetic experience.
Sensory Processing
Handling and interpretation of sensory information by nervous systems.
Multisensory Integration
Combination of information from multiple senses into coordinated perception, judgment, or action.
SENSORY & MULTISENSORY
Multisensory Design
Design working across multiple sensory modalities at the same time.
Crossmodal Perception
Perceptual relation between different senses, such as links between sound, color, shape, movement, texture, or taste.
Sensory Branding
Use of sensory cues to support recognition, memory, and identity.
Sensory Storytelling
Communication of meaning through sensory sequence and experience.
Olfactory Design
Design involving scent, smell perception, and atmospheric composition.
Sonic Branding
Use of sound and audio characteristics within identity systems.
Scent Branding
Use of scent to support brand recognition, atmosphere, memory, or emotional association.
Use of scent to support brand recognition, atmosphere, memory, or emotional association.
Haptics
Touch, tactile interaction, vibration, and physical feedback.
Atmosphere
Perceived environmental character created through sensory conditions.
Immersion
State of sustained perceptual involvement within an experience or environment.
Perceptual Design
Design approach concerned with how attention, interpretation, memory, and sensory information are shaped.
DESIGN & EXPERIENCE
Experience Design
Design of how people encounter, navigate, and remember systems, spaces, or interactions.
Interaction Design
Design of interactions between people, interfaces, systems, or environments.
Exhibition Design
Design of spatial, sensory, and informational conditions within exhibitions or museums.
Spatial Design
Design through space, movement, orientation, scale, and environment.
Immersive Experience
Experience designed to create sustained perceptual involvement.
Experiential Design
Design focused on participation, sensory engagement, and lived experience.
Service Design
Design of processes, touchpoints, and interactions within services.
Communication Design
Design concerned with transmission and interpretation of information and meaning.
Neurodesign
Design-adjacent term for work informed by neuroscience, cognition, perception, attention, or behavior.
Speculative Design
Design practice using hypothetical objects, scenarios, or systems to examine possible futures or assumptions.
MEDIA & TECHNOLOGY
XR
Umbrella term for virtual, augmented, and mixed reality technologies.
Virtual Reality
Immersive computer-generated environments experienced interactively.
Augmented Reality
Digital information layered onto physical surroundings.
Spatial Computing
Computational interaction with physical space and spatial interfaces.
AI
Computational systems used to analyze, generate, classify, or predict information.
Synthetic Media
Media generated fully or partially through computational systems.
Generative Systems
Systems producing outputs through rules, algorithms, or learned models.
Computational Perception
Computational modeling or interpretation of perceptual information.
Machine Perception
Technical processing of sensory data such as image, sound, speech, movement, or environmental input.
Interactive Environments
Spaces or systems responding dynamically to user behavior or input.
CULTURE & NARRATIVE
Semiotics
Study of signs, symbols, and meaning systems.
Storytelling
Communication of meaning through sequence, structure, and perspective.
Narrative Environments
Spaces or systems organized through unfolding meaning over time.
Symbolic Systems
Structures through which meaning is represented and communicated.
Visual Culture
Study of images, media, and visual interpretation within society.
Media Ecology
Study of how media systems shape perception, behavior, and culture.
Worldbuilding
Construction of coherent experiential or narrative environments.
Cultural Futures
Exploration of how cultural conditions, aesthetics, and behaviors may evolve.
FUTURES & SYSTEMS
Foresight
Structured exploration of possible future conditions and change.
Forecast
Projection based on existing data, trends, patterns, or probabilities.
Foresight vs. Forecast
Forecasting projects what is likely to happen; foresight explores multiple possible futures and their implications.
Strategic Foresight
Application of futures thinking within planning and decision-making.
Horizon Scanning
Systematic observation of emerging developments, signals, patterns, and possible sources of future change.
Weak Signals
Early, partial, or low-visibility indications of possible future change.
Signals
Observable indicators of emerging change in behavior, culture, technology, systems, or environments.
Trends
Patterns of change that develop over time and can be observed across repeated signals.
Megatrends
Large-scale, long-term shifts affecting multiple sectors, societies, or systems.
Drivers of Change
Forces that influence how conditions develop over time.
Futures Literacy
Capacity to use ideas about possible futures to understand assumptions, prepare for change, and imagine alternatives.
Systems Thinking
Approach examining relationships and interactions within complex systems.
Cybernetics
Study of feedback, regulation, communication, and adaptive systems.
Transition Design
Design approach concerned with long-term systemic change across social, ecological, technological, or cultural conditions.
Speculative Futures
Possible future conditions explored through design, narrative, scenarios, or research.
