I work at the intersection of perception, design and foresight. I examine how sensory input becomes identity and experience, how perception interacts with media and attention, and how design must evolve to remain perceptually relevant. The practice treats perception as the primary site of design and integrates applied research with composition across modalities.
I develop frameworks for multisensory understanding, crossmodal translation, perception design, sensory coherence, digital scent theory and the future of design. I teach how the sensory system shapes interpretation, how algorithms influence cognition and agency, and how brands and institutions can work with perceptual states deliberately rather than leaving them to chance.
The work moves from understanding the structural properties of how we perceive to composing new perceptual experiences, for brands, films, institutions, and immersive environments.
Visual Design establishes the spatial-semantic field: the organization of form, contrast, hierarchy, and material cues that structure initial perceptual parsing and constrain crossmodal inference.
Motion supplies the temporal grammar: the sequencing, pacing, and transition structures through which information gains direction and salience.
Scent exposes the associative architecture: the pathways through which memory, context, and affect modulate perceptual interpretation.
Neuroscience defines the physiological boundaries: the limits and biases of integration, weighting, predictive processing, and threshold behavior within the nervous system.
Futures Analysis identifies the conditions under which perception will operate next: the socio-technical, cultural, and environmental trajectories that reshape sensory input, and attentional dynamics.
Selected Collaborations, Clients and Partners
MTV Networks, Nickelodeon, Comedy Central, ORF, ZDF, VIVA, Pro7Sat1, ARD, TUM x CERN, Siemens, Douglas x Peter Lindbergh, Paris Autosalon, European Film Awards, SEAT, AUDI, Mercedes, VW, BMW, Ipsen, ARAG, Linde, Wacom, Ferrero, UBS, Dr.Best, Universal Music, Sony Music, Prime, BMEIA, Ö1, Mythos Mozart, Registan Festival Samarkand
Selected Recognition
Awards for the Mercedes A-Klasse "Eine gute Idee" design project: Communication Arts Annual, One Show Interactive, Red Dot, ITVA, Ottocar, Grand Award, NY Festival, DDC, Epica, HOW Interactive Design, HOW IA Annual, IAAA, iF Design, D&AD Annual, D&AD Award, Cresta, ID Magazine
For more information, showreel and work examples please visit https://design-in-motion.com
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Thank you!