MY JOURNEY
My journey began in motion.
At MTV Networks on Time Square in 1999, when the grammar of Motion-Design was still being invented.
Early years spanned music television, advertising, and broadcast design, shaping how rhythm and identity function on screen.
Over two decades, I created systems for visual identity, immersive campaigns, and narrative design across public platforms, from Nickelodeon channel launches to ZDF prime-time titles.
In parallel, I developed non-visual-only sensory logic: translating motion into sound, rhythm into space and music into scent.
That led to crossmodal installations, public prototypes and my first authored frameworks in sensory and perception design.
The shift was not away from design. It was away from the status quo.
From delivering media, toward building systems that define how media is perceived.
A SHORT selection of past NOTABLE projects:
CULTURAL IDENTITY
Flucht aus Lissabon (ZDF, Servus TV, 2025)
Prime Time Title Design: perceptual fragmentation through type and motion.
Sagen aus Österreich (ORF, 2024)
On-Air Design: Cultural history retold for youth through
Antimarteria – The Movie (2017)
Atmospheric VFX and Animation contribution to a landmark music film.
Red Ma Drüber (Dominik Wlazny/MARCO POGO, 2023)
Identity Design System for Austria’s fastest-growing political voice.
TURBOBIER STAGE VISUALS (2023)
Punk Rock Disruption designed and animated.
Florian Schroeder Satire Show (ARD/RBB, 2016–2022)
Adaptive Identity Design System for real-time political media.
Galileo Redesign (Pro7, 2016)
Redesign for spatial visual identity.
50 Dinge die ein Hesse… (HR, 2013–14)
Award-winning short films — design, animation, and narrative.
Das Haus Anubis (Nickelodeon, 2009)
Multi-phase campaign disrupting on-air rhythm to build narrative arc.
Avatar – The Last Airbender (Nickelodeon, 2007)
Full campaign system across all seasons, narrative and teaser continuity.
Nickelodeon Channel Launch D/A/CH (2005)
Core Design Team defining the channel’s original identity across three markets.
European Film Awards (2001–2002)
On-Air Broadcast Identity Design (Paris + Berlin editions).
MTV Networks NYC (1999)
Entry point into Motion Design during its formative years.
BRAND
Schrubb Schrubb Zahnputzlied (Dr. Best, 2018)
Design, Illustration and playful Animation for Preschoolers (5M+ views).
Audi E-Tron / The Ultimate E-Chase (2017) Short Films
Title Sequence Design aligning performance and cinematic pacing.
BMW GROUP Agile Explainer (2017)
Design, Illustration and One-Shot no Edit Animation Storytelling.
Mercedes A-Klasse (2001) "Eine gute Idee"
Award-winning Brand Film Series. Global Design Recognition.
SCIENCE
CERN x TUM Science Explainers (2018–2022)
Dark Matter, Quarks, Neutrinos: visualizing abstract physics for public cognition.
EVENT · SPACE · IMMERSIVE
Multisensory BRanding (2023)
Yearlong sensory framework across retail, spatial and mobile channels.
Included scent-based pop-ups, expo structures and an interactive scent printer.
Mythos Mozart Vienna (2022–)
Opening sequence for ongoing immersive experience.
SMOUND Berlin (2019)
Scent–Sound mapping installation with Simon Knight.
Bauhaus Missing Scents (2019–)
Original scent translations of Bauhaus logic.
From Itten to Multisensory Gestalt Theory.
Douglas x Glow (2018)
Motion-led booth environment: sensory architecture in beauty retail.
Douglas Brand Launch (2018) with Peter Lindbergh
360° space design and animation. Extended the visual language into moving texture, structure and atmosphere, shifting the brand from static to cinematic.
Registan Festival, Samarkand (2017)
Projection mapping over UNESCO heritage architecture.
SEAT Paris Auto Show (Pixomondo, 2012)
Spatial identity for live event brand presence.