The Choreography of Perception
Delivering NervenkitzeL
Design that hits a nerve: immersive, experienced and just outside expectation.
I bridge design and neuroscience for a common goal:
to create sensory communication that guides how we perceive.
CAROLIN VEDDER • Research · Strategy · Design • Innovation
I create Visual, Motion and Multisensory Identities, advise on Perceptual Branding and Strategy and conduct research in Human Perception, Crossmodal Translation and Digital Scent Transmission.
I provide Best Practices and Starter Methods for Multisensory Design as consultancy tools.
Design
•Visual, Motion and Multisensory Identities for Brands and Cultural Institutions
•Film/TV Main Titles and Time-based Storytelling
•Trailers and Campaign formats for Film, Television, Museums and Events
•Perception-driven and Multisensory Communication formats across Media and Space
Consultancy & Applied
•Best Practices and Starter Methods for Multisensory Design
•Advisory on Perceptual Branding and Multisensory Strategy
•Communication Frameworks for attention guidance, sensory focus and memory formation
Research & Development
•Multisensory Brand Positioning Systems
•Crossmodal Mapping and Perception Design Strategies
•Non-molecular Scent Transmission and Olfactory Prototyping
•Exploratory work on XR/AR sensory coherence
With over 25 years in motion design and 12 years in olfactory arts, my practice merges cultural, scientific and commercial work. I have created motion design strategies for MTV, ZDF, Mercedes, BMW, and Audi; developed olfactory prototypes including Bauhaus Missing Scents; and visualized dark matter for CERN.
I integrate Strategic Foresight and Futures Methods into Perceptual Branding and Multisensory Strategy, allowing clients to align not only with current perception but also with Emerging Sensory and Cultural Environments.
Design
•Visual, Motion and Multisensory Identities for Brands and Cultural Institutions
•Film/TV Main Titles and Time-based Storytelling
•Trailers and Campaign formats for Film, Television, Museums and Events
•Perception-driven and Multisensory Communication formats across Media and Space
Consultancy & Applied
•Best Practices and Starter Methods for Multisensory Design
•Advisory on Perceptual Branding and Multisensory Strategy
•Communication Frameworks for attention guidance, sensory focus and memory formation
•Foresight Methods for Futures Thinking, Scenario Planning and Future Trend Analysis
•Multisensory Brand Positioning Systems
•Crossmodal Mapping and Perception Design Strategies
•Non-molecular Scent Transmission and Olfactory Prototyping
•Exploratory work on XR/AR sensory coherence
With over 25 years in motion design and 12 years in olfactory arts, my practice merges cultural, scientific and commercial work. I have created motion design strategies for MTV, ZDF, Mercedes, BMW, and Audi; developed olfactory prototypes including Bauhaus Missing Scents; and visualized dark matter for CERN.
I apply synesthetic patterning to system design.
Why neuroscience matters for design
Design works through perception. Neuroscience is essential to understand how design is perceived by humans: why sensory overload occurs, what guides attention and what is remembered. It provides the mechanisms of perception that allow design to be built on human cognitive reality.
I am trained in neuroscience fundamentals at HarvardX and Futures Thinking from the UniversityofCambridge ICE, complemented by independent study in neuroscience and cognitive systems from MIT OCW..
Design will define culture again
For commissions and collaborations →
For commissions and collaborations →
Multisensory-Design.com is the official site of Carolin Vedder, designer of multisensory and cognitive design systems that structure perception across design, motion, scent, sound, space, time, and identity. Developed methods for perceptual brand positioning, non-molecular scent transmission, crossmodal mapping, multisensory branding, and sensory marketing. Vienna. Berlin. Mainz. ©2025
Multisensory Design • Sensory Branding • Multisensory Marketing • Immersive Experience • MULTIMODAL MAPPING • MULTIMODaL AND CROSS-SENSORY PERCEPTION