The Choreography of Perception
Delivering NervenkitzeL
Design that hits a nerve: immersive, experienced and just outside expectation.
CAROLIN VEDDER • Research · Strategy · Design
I bridge design and science for a common goal: to create sensory communication that guides how we perceive.
I design the tools, rules and formats that define how visual, motion, sound, scent, time and space shape multimodal perception in culture, brand and media.
My work translates design, neuroscience, perception and cognition research into actionable methods.
Brands and institutions use these to align perception, sensory coherence, cognitive orientation across media and space, to become more memorable and trigger an emotional response.
My research includes original models for perceptual brand positioning, non-molecular scent transmission and multimodal mapping and crossmodal translation systems for design applications.
Areas of Research and Practice:
- Multisensory brand positioning and perceptual signature
- Multimodal mapping and perception control strategies for designers
- Non-molecular scent transmission and olfactory prototyping
My background spans over 25 years in motion design and 12 years in olfactory art and scent creation.
I’ve produced motion design strategies for clients including MTV, ZDF, Mercedes, BMW and Audi, I visualized Dark Matter for CERN and created olfactory prototypes for artistic and scientific contexts like the Bauhaus Missing Scents. Trained in neuroscience fundamentals and perception systems (HarvardX and MIT OCW) I bring synesthetic patterning into system design.
FIELDS APPLYING PERCEPTUAL AND MULTISENSORY STRATEGIES:
CULTURAL, EXHIBITION & SPATIAL DESIGN
→ Multisensory Curation. Orientation through affect, rhythm and memory.
FILM / TV / VIDEO & MOTION DESIGN
→ Storytelling across time and space. Time-based structures by perceptual logic.
SENSORY BRANDING
→ Identity systems defined through perceptual signatures.
AR / XR / MULTIMODAL TECH
→ Calibrated coherence across virtual, augmented and hybrid media.
SCIENTIFIC & INSTITUTIONAL COMMUNICATION
→ Translating complexity into sensory, temporal and crossmodal formats.
Design will define culture again
For commissions and collaborations →
For commissions and collaborations →
Multisensory-Design.com is the official site of Carolin Vedder, designer of multisensory and cognitive design systems that structure perception across design, motion, scent, sound, space, time, and identity. Developed methods for perceptual brand positioning, non-molecular scent transmission, crossmodal mapping, multisensory branding, and sensory marketing. Vienna. Berlin. Mainz. ©2025
Multisensory Design • Sensory Branding • Multisensory Marketing • Immersive Experience
MULTIMODAL MAPPING • MULTIMODaL AND CROSS-SENSORY PERCEPTION MODELS