The Choreography of Perception.
Visual, Motion and Sensory Design for Brands, Culture and Media.
Can perception be shaped through design?
Perception decides what design becomes.
Design begins with how people sense, not how they think. What they notice, trust, or remember depends on patterns the brain forms before conscious judgement.
I am Carolin Vedder. My work began in motion design and evolved into a new field connecting perception, design, and foresight.
Drawing on neuroscience, cognitive and sensory research, I analyse how sensory input translates into identity. This perspective links creative decision-making with human cognition and gives organizations a clear view of how they are perceived and how that perception can be directed through design.
We uncover the emotional and cognitive logic behind your audiences response and turn it into your design strategy. Foresight research tracks how perception adapts to new media and technology. The combined insight informs decision-making in design and communication.
It replaces trend and taste with perceptual intention.
Motion design was my entry point into perception design: how time, rhythm, and contrast shape recognition. That foundation informs every project, from screen systems to multisensory environments. Current work includes broadcast and film identities, media environments, exhibitions, immersive experiences, and branding systems.
Perceptual Signature:
Reveals the hidden emotional and cognitive logic of how a brand, film, or space is perceived.
Design Strategy:
Aligns design intention with human cognition.
Culture, Brands and Futures:
Explores how perception evolves within cultural and technological change.
Design Advisory:
Integrates perceptual thinking into the creative process and visual concepts into multisensory systems .
Brand and Motion Design:
Visual identities for film, media, print, and digital platforms.
Talks and Masterclasses:
Presents perceptual and multimodal design with foresight as practical tools for design leadership and innovation.
For commissions and collaborations →